Why SSL Safety of transaction: SSL ensures safety measures and protocols that every transaction is executed only after its authenticity is established. Reliability and transparency: SSL affirms that openness and transparency form an essential pillar of its culture and operating principle. It shall endeavor to maintain the highest possible standard in this respect throughout the spectrum of its activities. Confidentiality: SSL strongly emphasizes on confidentiality and integrity in its dealings. It ensures that information is accessible only to those authorized to have access. Business Ethics: SSL conducts business according to certain self recognized moral standards. It strongly follows the set principles in relation to business practice and decision making in business.